How Important Keywords Are
Friday, September 16th, 2011The placement and density of your keyword is something you should highly consider when optimizing your articles for the search engines. Search engines send out bots that scan your article in such a way that makes it crucial to position your keywords in spots where they will be noticed and acknowledged as a keyword, so that when a person searches for that keyword, your article will show up in the results.
So what is a keyword?
A keyword is a significant word that you post in your article multiple times. When a spider crawls your article, it recognizes that your article contains your specific word a number of times, which then assumes that your article will be useful to people searching for that keyword.
Optimizing your article too much
Overloading your article with your keyword is known as ‘keyword stuffing’. Keep in mind that if you do this to try and manipulate the search engines to get a high ranking for your keyword, then you won’t get far. The spiders have the ability to read what is and what isn’t keyword stuffing. If you practice this method, you will risk your articles being removed from the search engines forever.
What’s Keyword Density?
Keyword density means the amount of times that your keyword shows up in your article. Generally, people use a percentage to tell how often they will place their keyword in their article. For instance, if you want to achieve a 5% keyword density in a 500 word article, then your article must contain the keyword exactly 25 times. I prefer to not go over 5% nor under 3%. However, you’ll probably find that many people on the internet prefer different percentages and have a logic behind it, but in the end it’s what works best for you.
The Percentage of Density
Regardless of what amount of density you choose, it’s important to insert keywords in the beginning and ending of the article to produce an hour glass effect. Remember, your article will be a money maker if it has the right amount of keyword density because it will show up high in the search engine results making it highly visible.
If you utilize the methods that I have mentioned above, then you should see your articles gaining top search engine placements. Finally, remember to submit your articles to multiple directories so that you can dominate search engine rankings.